Review Collection AssetsThe Power of Cruise Critic's Community
Harness the reach of 24 million annual visitors and generate more authentic reviews to boost your ship's reputation and visibility.
24 Million
Annual visitors to Cruise Critic
14x
More traffic than closest cruise site competitor
Review Collection Benefits for Cruise Lines
Our review collection program delivers measurable results that directly impact your ship's performance and guest satisfaction.
Direct Line of Customer Service
Respond directly to customer feedback and improve communication with your guests, creating stronger relationships and loyalty.
Improve Overall Ratings
Cruise lines have seen overall ratings increase by up to 0.5 points by participating in our review collection program.
Increase Amount of Reviews
On average, cruise lines see around a 30% increase in reviews, which helps qualify for the Cruise Critic Cruisers' Choice Awards.
Review Collection is Free and Easy
Cruise Critic provides a custom link to a branded review collection form that is pre-populated with ship and itinerary information, along with a personalized welcome message.
Review links can be sent out via:
Why Reviews Matter
Professional Print-Ready Assets
Generate custom QR code assets for your cruise ships that guests can scan to easily leave reviews. Our tool creates professional, print-ready materials with CMYK-safe colors perfect for onboard displays, cabin materials, and marketing collateral.